01
Measure
We baseline exactly how often the engines name and cite you against named competitors — reported with confidence intervals, not vanity numbers.
Generative Engine Optimisation · United Kingdom
Be the supplier AI recommends.
Your buyers no longer start with Google. They ask ChatGPT, Gemini and Perplexity for a shortlist — and most British industrial & B2B suppliers are nowhere in the answer. We put you there.
The shift nobody told you about
The first sales conversation now happens without you in the room.
When a procurement manager asks an AI assistant for "the best UK supplier for X", the model returns three or four names and a recommendation. If you are not among them, you are not losing the pitch — you never reach it. This is the new top of the funnel, and almost no industrial supplier is optimised for it.
First
AI now shortlists suppliers before a buyer opens a single website
Few
only a handful of names make that shortlist — and most suppliers aren't among them
Open
almost no B2B supplier is competing for this channel yet
Why it matters to you
More of the right enquiries — from a channel your rivals are ignoring.
When AI shortlists suppliers, being named is the difference between a steady flow of qualified enquiries and silence. Here is how we get you onto that shortlist, and prove it turned into pipeline.
02
Earn
We get you into the sources models trust — trade roundups, review platforms, comparison pages and the technical content buyers' questions resolve to.
03
Attribute
We tie movement in AI citations to enquiries and branded search, so the work answers to pipeline rather than to ego.
The honest part
Most "AI visibility" tools count mentions and call it a day.
Generative engines are non-deterministic — the same question gives different answers. We treat that as a measurement problem to be solved, not hidden. Every score carries a confidence band, a noise floor, and a clear line to revenue.
Read the methodology →- Presence & citation rateHow often you're named, and how often your own pages are the cited source.
- Share of voiceYour standing against the specific competitors a buyer would weigh.
- Source diagnosisThe exact pages winning citations — turned into your work plan.
- Attribution ladderFrom AI referral traffic to branded-search lift to booked enquiries.
Who we work with
Specialists for the suppliers everyone else overlooks.
We deliberately work the unglamorous, high-value end of British industry — where the buyers are sophisticated, the orders are large, and no one is competing for the AI answer. Our home turf is packaging and industrial supply.
Packaging & sustainable materials
Protective, custom and eco packaging suppliers, where reorders make every won customer worth years of margin — and "best sustainable packaging supplier UK" is a question being asked today.
Industrial & commercial supply
Flooring, fire protection, HVAC, water treatment, lab and scientific supply, components — technical categories where buyers research hard and AI shortlists are already forming.
Free guide
Read the checklist →
The B2B Supplier's GEO Checklist
The ten checks we run first on every supplier — the same starting point as a paid audit, in a one-page checklist you can action today.
If your buyers are asking AI who to trust, the answer should be you.
Request your free audit →