Field notes on AI visibility.
Plain-English writing on Generative Engine Optimisation — what it is, how it's done, and how it differs across B2B and retail.
What is Generative Engine Optimisation?
Your buyers are asking AI for recommendations before they ever reach your website. GEO is the practice of becoming the answer they're given — here's what it is and why it matters now.
Read the primer →How to do GEO: a step-by-step guide
The full basic loop, from listing the queries that matter to earning the citations that win them — and tying it all back to enquiries.
Read the guide →GEO and SEO: why you still need both
GEO doesn't replace SEO — it's built on top of it. Where the two overlap, where they diverge, and how to invest without wasting either.
Read the explainer →GEO for retail brands
Retail GEO splits into two layers most people only half-do. The recommendation layer, the shopping layer, and the economics that decide whether it's worth it.
Read more →GEO for industrial and B2B suppliers
Why the unglamorous end of British industry is the most winnable ground in AI visibility — and how a supplier should approach it.
Read more →What a GEO audit actually shows you
Inside a proper audit — presence, share of voice, source gaps and a prioritised plan — and the vanity "score" you should refuse to pay for.
Read more →How much should AI visibility cost?
How to judge GEO pricing against the value of a won contract, and why a pilot beats a twelve-month retainer up front.
Read more →