Generative Engine Optimisation · United Kingdom

Be the supplier AI recommends.

Your buyers no longer start with Google. They ask ChatGPT, Gemini and Perplexity for a shortlist — and most British industrial & B2B suppliers are nowhere in the answer. We put you there.

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The shift nobody told you about

The first sales conversation now happens without you in the room.

When a procurement manager asks an AI assistant for "the best UK supplier for X", the model returns three or four names and a recommendation. If you are not among them, you are not losing the pitch — you never reach it. This is the new top of the funnel, and almost no industrial supplier is optimised for it.

First
AI now shortlists suppliers before a buyer opens a single website
Few
only a handful of names make that shortlist — and most suppliers aren't among them
Open
almost no B2B supplier is competing for this channel yet
What this means for your pipeline

When AI shortlists suppliers, the named ones get the call.

Being named isn't a vanity metric. It's the quote request you'd otherwise never receive, the contract a competitor would win by default, and budget you stop spending to reach the same buyer twice. Here's how we get you onto that shortlist — and prove it reached your pipeline.

01

Measure

We baseline exactly how often the engines name and cite you against named competitors — reported with confidence intervals, not vanity numbers.

02

Earn

We get you into the sources models trust — trade roundups, review platforms, comparison pages and the technical content buyers' questions resolve to.

03

Attribute

We tie movement in AI citations to enquiries and branded search, so the work answers to pipeline rather than to ego.

The honest part

Most "AI visibility" tools count mentions and call it a day.

Generative engines are non-deterministic — the same question gives different answers. We treat that as a measurement problem to be solved, not hidden. Every score carries a confidence band, a noise floor, and a clear line to revenue.

Read the methodology →
  • Presence & citation rateHow often you're named, and how often your own pages are the cited source.
  • Share of voiceYour standing against the specific competitors a buyer would weigh.
  • Source diagnosisThe exact pages winning citations — turned into your work plan.
  • Attribution ladderFrom AI referral traffic to branded-search lift to booked enquiries.
Who we work with

Specialists for the suppliers everyone else overlooks.

We deliberately work the unglamorous, high-value end of British industry — where the buyers are sophisticated, the orders are large, and no one is competing for the AI answer. Our home turf is packaging and industrial supply.

Packaging & sustainable materials

Protective, custom and eco packaging suppliers, where reorders make every won customer worth years of margin — and "best sustainable packaging supplier UK" is a question being asked today.

Industrial & commercial supply

Flooring, fire protection, HVAC, water treatment, lab and scientific supply, components — technical categories where buyers research hard and AI shortlists are already forming.

Practical tips

Ten ways to get your firm into AI answers.

A quick, honest guide you can act on today — the same checks we run at the start of a paid audit.

01

Start with real buyer questions

Write down what your customers actually ask AI — "best supplier for X", "alternative to Y" — and target those, not vanity keywords.

02

Let the AI crawlers in

Check robots.txt isn't blocking GPTBot, PerplexityBot or ClaudeBot. If you want to be cited, you have to let them read you.

03

Add structured data

Mark up your pages with Organization, Product/Service and FAQ schema so models can parse you cleanly. Most B2B sites skip this.

04

State the basics plainly

Make it unmistakable what you supply, to whom, and where. Models reward clear, factual statements over marketing fluff.

05

Build "best X for Y" pages

Publish content that answers your buyers' real questions directly — these are the pages an AI answer resolves to.

06

Earn the trusted sources

Get into the trade roundups, directories and review sites both buyers and models rely on. Off-site presence is the biggest lever.

07

Gather use-case reviews

Volume and recency matter, but so does language: reviews naming your real use-cases get matched to buyer intent.

08

Keep your entity consistent

Same name, description and category everywhere online. Inconsistency confuses models about who you actually are.

09

Track your share of voice

Measure how often you're named across ChatGPT, Gemini and Perplexity versus rivals — repeatedly, since answers vary.

10

Re-check after model updates

AI visibility drifts when models change. Re-measure on a cadence and hold the ground you've won.

Get the full checklist →
Free guide

The B2B Supplier's GEO Checklist

The ten checks we run first on every supplier — the same starting point as a paid audit, in a one-page checklist you can action today.

Read the checklist →

If your buyers are asking AI who to trust, the answer should be you.

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